75 Years of Expertise in the Insulation Market
Created with a simple vision...
Beginning in 1949, Nu-Wool’s vision was simple: Manufacture superior performing insulation from recycled paper. To this day, Nu-Wool has remained true to that vision. Over the past 75 years through advancements in technology, installation and application technique, Nu-Wool has manufactured insulation with high recycled content that thermally and acoustically outperforms other types of insulation, resulting in energy savings – a product so superior it is backed by a 10-Year Energy Guarantee on heating and cooling bills.
Throughout its history, Nu-Wool has remained a family owned and operated business, and is the world’s oldest cellulose insulation manufacturer, with a strong emphasis on product and service innovation.
Nu-Wool processes more than 35,000 tons (70 million pounds) of recycled paper into insulation products each year. Nu-Wool takes pride knowing that we use non-virgin materials for production and are annually helping prevent those 35,000 tons of paper from entering landfills. Our products are all natural and energy saving and continue to be one of the best choices of insulating structures. Our manufacturing process, dealer training and support, and innovative equipment designs continue to propel us to the forefront of the insulation industry. With a customer first mentality, we are and plan to continue to be the longest running cellulose insulation company in the world for future generations.
What We Do
Simply put, we at Nu-Wool manufacture cellulose insulation products. Cellulose insulation is made from existing paper which we then recycle to create insulation. Our cellulose is treated to provide excellent fire, fungal, and pest resistance. For over 75 years, we have worked to continually perfect our cellulose insulation, ensuring a quality product is provided to our customers.
But at Nu-Wool, we provide more than just a product: we also provide an experience. By partnering with us, our customers gain access to superior benefits such as: proprietary equipment & accessories, field service & training, machine maintenance services, technical expertise, diagnostic help, sales and marketing assistance, outstanding customer service, and more! This level of service and intentionality is unmatched in our industry and truly sets us apart from other manufacturers.
At Nu-Wool, we also operate as a B2B company, selling directly to contractors and distributors. The Product Locator featured on our website is a great tool to utilize for finding who carries our products!
Our Mission
At Nu-Wool, our mission is quite simple:
“We exist to lead the market in providing premium, sustainable insulation products and unmatched customer service.”
Nu-Wool's Core Values
At Nu-Wool, we have a set of six main core values that define our company culture. We believe that the following values are essential to our success as a company. We do our best to incorporate and emulate them on a daily basis, and they define what it means to “bleed Nu-Wool blue!”
1. Customer Centric
We partner with our customers; we seek to exceed their expectations
2. Everyone Matters
We respect and listen to everyone; we follow the Golden Rule of treating others how we would want to be treated
3. Seek to Solve
Empower everyone to own the problem; “if it’s broken, fix it”
4. The TEAM
Together Everyone Achieves More
5. Better Every Day
Always be improving, a little each day
6. Entrepreneurial Mindset
Don’t let the fear of failing keep you from trying!
Company History
Learn More About...
How to Buy Nu-Wool
Nu-Wool Insulation products are available for professional install by a certified installer or can be purchased at select lumberyards and retailers for DIY install.