Nu-Wool Exclusive Dealer Program

Join an industry leading insulation team by becoming a Nu-Wool Exclusive Dealer!

Builders Wall

FRANCHISE-like SUPPORT WITHOUT THE FRANCHISE FEES! Thrive as a business owner and tap into the expanding eco-friendly building market… we’ll show you how.

  • Training & Certification

    Using both its state of the art factory training center and in the field training, Nu-Wool’s training and contractor certification programs are the best in the industry. Through the Nu-Wool WALLSEAL System Training Program, installers are trained and certified to use the WALLSEAL System to install Nu-Wool Premium Cellulose Insulation in wall cavities using specialized equipment.
  • Industry Leading Insulation Products

    The Nu-Wool brand of insulation products includes Nu-Wool Premium Cellulose Insulation, Nu-Seal Spray Foam and ECOCELL batt and blanket insulations. All the insulation materials you could need to install in commercial and residential structures.
  • Dealer Incentives

    Our Exclusive Dealer program is like being a member of a franchise without the additional franchise fees. Volume rebates, co-op advertising, marketing support, and the 10 Year Energy Guarantee are just a few of the incentives Nu-Wool dealers receive.
  • Proprietary Equipment

    Nu-Wool Co., Inc. is the only cellulose insulation manufacturer that also engineers and manufactures its own insulating equipment. Plus, the Nu-Wool Maintenance Department is available for job site troubleshooting, equipment repairs and maintenance. We stand behind our equipment like we stand behind our products.
  • Technical Support and Service

    Nu-Wool Technical Services works closely with dealers, builders and building officials to answer any questions that arise regarding the performance or installation of our products. Plus, we offer building diagnostics like blower door testing, HVAC load calculations and trainings.
  • Jobsite Training and Jobsite Troubleshooting

    Run into a problem on the job site? Call one of our Dealer Trainers for assistance in the field or on the job site. Just yet another, service Nu-Wool offers that not all manufacturers do.

By partnering with the Nu-Wool team, you will have the opportunity to grow with a business that puts dealers first. Our team of technical and installation experts are dedicated to working along side you to assist in your business startup or to expand your business.  With so many homeowners and builders emphasizing green, more eco-friendly homes, Nu-Wool products are the ideal choice for your business.


Apply for the Nu-Wool Exclusive Dealer Program Today is your day to insulate your way to success by joining the Nu-Wool Team of Dealers!

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Energy Savings Calculator


The use of this calculator is limited to comparisons between energy costs of example homes only. The numbers shown do not represent actual dollar amounts or dollar savings from Nu-Wool Co., Inc. Your savings may vary. The calculations are based on typical new home construction, state average utility costs, new high efficiency HVAC systems, and typical weather for the state selected. These numbers do not include base utility costs such as water heating, lights, and appliances. If you have questions, please contact the Nu-Wool technical department at (616) 669-0100.